Saturday, July 19, 2008 / 11:15 AM (EST) / From the side of a Sky-Scraper to the Hood of a Car – Turn Virtually any surface into a High-Resolution Vid

As most of you who read my blog on a regular basis know, I’m always searching for new innovative technologies to add in my IMC toolbox. In fact, remember the video I shared on July 5, 2008 on Microsoft Surface? If so, then you will enjoy today’s discussion on Obscura Digital. Since 2000, Obscura Digital has been developing technology-driven creative solutions for Fortune 500 companies and leading advertising agencies around the world. Obscura’s team of technologists, creatives and strategists are continually developing new forms or “experiential marketing” and, in the process, helping shape the future of advertising. With Obscura Digital’s proprietary software, they are able to turn virtually any surface, from the side of a skyscraper to the hood of a car into a stunning, high-resolution video display. Obscura’s exclusive patented hardware includes motion-triggered and multi-touch screens that allow people to interact and truly engaging ways. Obscura combines their technology and creative expertise to create large-scale immersive environments, holographic projections, laser graffiti, motion triggered billboards and much more. Obscura Digital’s vision statement states: “Our vision is to develop our technology into a whole new medium – one that’s not dependent upon a device such as a cell phone, television set, or computer, but allows people to tap into a vast cloud of digital information and interact with it in a new and meaningful ways from any surface, any place.” Obscura Digital understands how important creating truly unique, interactive experiences with customers are to business. According to Kara Tsuboi, reporter for CNET’s multimedia team, “Sure, I've played with Apple's iPhone and Microsoft's Surface, but not only is Obscura's touchscreen much, much larger, there's virtually no delay and there's a certain grace to the technology that just makes it enjoyable to play with and watch.” Check out CNET’s video on Obscura Digital titled “Taking the digital billboard to the next level” below – it’s totally cool!


So, what do you think? Does Obscura Digital have a jump on Microsoft Surface in terms of its application in IMC? Once again, thanks for joining me this week and as always, I welcome your feedback or comments. Please feel free to visit me online at http://segment-specific-media.blogspot.com/ ~Dan