To begin, Social networking is defined as the practice of expanding the number of one's business and/or social contacts by making connections through individuals. Based on the six degrees of separation concept (the idea that any two people on the planet could make contact through a chain of no more than five intermediaries), social networking establishes interconnected Internet communities (sometimes known as personal networks) that help people make contacts that would be good for them to know, but that they would be unlikely to have met otherwise. In general, here's how it works: you join one of the sites and invite people you know to join as well. Those people invite their contacts to join, who in turn invite their contacts to join, and the process repeats for each person. In theory, any individual can make contact through anyone they have a connection to, to any of the people that person has a connection to, and so on (http://whatis.techtarget.com/definition/0,,sid9_gci942884,00.html).
Web sites dedicated to social networking include Friendster, Linkedin, Spoke, and Tribe Networks. IBM and Microsoft are among organizations said to be considering entering this market (http://whatis.techtarget.com/definition/0,,sid9_gci942884,00.html). Have you ever wondered what the future of Social Marketing might be? If so, check out Michael Arrington’s vision (http://www.techcrunch.com/2008/04/09/i-saw-the-future-of-social-networking-the-other-day/).
Do I have your Attention? Still interested and want to learn more like me? Then check out the overview of Social Marketing by the CEO of Relativity. I hope you enjoyed this posting and as always, your feedback is always welcome.
~Dan
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