First, let’s define what Advergaming is. According to the ITV dictionary, Advergaming - In the Interactive TV gaming environment, advertisers incorporate some aspect(s) of the company/brand into the game itself. It’s a kind of integration of interactive TV advertising and programming. Often the game itself revolves around the company or brand. The primary benefit Advergaming provides to IMC practitioners is that they can provide extremely immersive experiences for key demographic audiences (Perez, 2008).
Advergaming has been around since 1995 when founders Garry Kitchen and David Crane formed a company called “Skyworks” which took a great interest in designing a gaming platform exclusively for online or Internet applications. Today, Advergaming has received a lot of attention in the industry press over the past couple of years and it’s not wonder; with worldwide sales expected to top $1.7 billion by the end of 2008, Advergaming is hot (Perez, 2008).
Want to see more on Advergaming? Want to view some statistics that show why Advergaming is growing in popularity? If you are ready for an entertaining video with convincing data on Advergaming, then check out SIA Interactive’s video below:
I’m convinced, are you? Once again, thanks for joining me this week and as always, I welcome your feedback or comments. Please feel free to visit me online at http://segment-specific-media.blogspot.com/
~ Dan
Reference:
Perez, H. (2008). Lesson 5: Can You Hear Me Now? M2M, Advergaming, In-gaming Branding & RSS feeds. IMC 619 New Media – West Virginia University retrieved June 17, 2008 from https://ecampus.wvu.edu/webct/urw/lc5116001.tp0/cobaltMainFrame.dowebct
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment